Client Overview

‍

Luna Studio is a boutique interior design firm based in Los Angeles, known for its refined minimalist aesthetic and highly personalized client experience. As the studio’s reputation grew, they recognized the need for a brand and website that reflected the elegance and sophistication of their work. Their existing digital presence no longer represented the level of detail and taste they brought to each project.

‍

Project Goals

‍

The core objective was to reposition Luna Studio as a premium design partner by elevating both their visual identity and online experience. The project aimed to refresh the brand’s look and feel, redesign the website from the ground up, and create a user-friendly platform where potential clients could explore past projects and initiate contact. Just as importantly, the site needed to be easy for the Luna team to manage and expand over time.

‍

Our Approach

‍

We began the process with a deep-dive discovery phase, gaining clarity on Luna’s values, clientele, and vision for the future. The brand identity was reimagined with a clean, timeless design—centered around understated typography, a calming neutral color palette, and a modern logo mark that spoke to simplicity and sophistication. Every detail was considered to ensure the brand felt elevated but approachable.

With the identity system in place, we transitioned into the web design and development phase. The new site was designed to create an immersive, visually quiet space where Luna’s project photography could shine. Each page was carefully structured to balance aesthetics with functionality. Subtle interactions and motion effects were introduced to convey a sense of craftsmanship, while maintaining focus on the content. We built the entire site in Webflow, empowering the Luna team to easily add new projects, update copy, and manage the site without needing external developers.

‍

The Result

‍

The redesigned brand and website launched to overwhelmingly positive feedback from both the client and their audience. In the months following the launch, Luna Studio experienced a noticeable increase in qualified inquiries and reported a stronger connection with their ideal clients. Site engagement improved significantly, with visitors spending more time browsing the portfolio and navigating to contact pages. More than just a digital facelift, the new brand and site gave Luna Studio the confidence and clarity to step into a new chapter of growth.

‍

Conclusion

‍

This project was a collaborative success that blended strategic thinking with refined design execution. By aligning Luna Studio’s digital presence with the quality of their real-world work, we created a brand experience that is both functional and emotionally resonant. The result is a modern, timeless identity and website that Luna can proudly grow with for years to come.

‍

‍